Boost sales using a custom-built online booking system
The COVID-19 epidemic has generated an enormous surge in online usage and changed how the service industry deals with customers. Australians now surf the web using smart phones and laptops for every type of service at all times of the day and night. There is a large and on-going cost of a business website and digital marketing to drive traffic.
Customers will evaluate your online booking experience against your competitors to decide which business to purchase a service from. A significant increase in new business will be created by converting people that are browsing your website into paying customers using an online booking system. Creating a custom-built online booking page that provides a superior booking experience than your competitors will give your business the edge.
Compared to new customers, repeat customers tend to spend more and are more likely to try more of your services. Customer retention is critical because the cost of acquiring new customers is much higher than retaining existing customers. Retained customers are also more likely to engage in word-of-mouth marketing or become brand ambassadors. This article describes the many sales advantages that your service business will gain from a custom-built online booking system.
Make it easier to do business with you
Promoting the convenience of your online booking option to your existing customers will increase repeat business. Importing your customer base into the online booking system will connect your customers to your business using the same digital platform. Provide each of your new and existing customers with a personal online account that directly connects them with your business. From this customer account they can view all the details of previous and upcoming bookings, view promotional offers and book another service with a simple click of a button.
Personalised service delivery
Customers now expect businesses to understand their unique tastes and preferences and engage them as individuals rather than customer types or segments. Using an online booking system that connects customers, staff and management on the same real-time platform will provide detailed information on the customers preferences and history. Capture additional information from your customers throughout the online booking process. Staff can then access this information before engaging with the customer and provide a very personalised service.
Faster response time
Customers’ now demand a fast response time from your staff. It makes them feel valued and important. Using a custom-built online booking system provides a range of email and text messages templates that can be tailored for your business will increase your customer service response time.
Health and safety
The coronavirus has developed a deep concern for healthy and safety when customers engage with a service provider. Business that can use the online booking system to clearly communicate its commitment to Covid-19 safety measures will create an enormous competitive advantage.
Targeted marketing
Marketing can be an expensive and complex challenge for any business. An online booking system has an inbuilt CRM (customer record management) system that continually gathers customer information in real-time. This customer data will help your management to target specific customers with discounts and offers that will drive repeat business.
